Anthropic
DeepSeek
OpenAI
Meta
Google
xAI
MistralWhat are you producing?
Separate long-form editorial, campaign concepts, conversion copy, and conversational support. A general language label does not establish strength in each format.
Purpose guide · Writing and marketing
Which AI models belong on a writing and marketing shortlist?
Catalog current through July 14, 2026
16 models
Source-backed models explicitly labeled for language generation or chat. The labels establish relevance, not writing quality or brand fit.
Selection rule
Included when the Epoch record explicitly lists language modeling/generation, language generation, or chat. These broad labels do not prove copy quality, factual accuracy, persuasion, or brand adherence.
Task-fit shortlist
Evidence first. Your evaluation next.
Ordered by release date for readability, newest first. The order is not a score or recommendation.
- 01
- Matching evidence
- Language modeling/generation
- Domain
- Language · Multimodal
- Access
- API access; closed weights
- 02
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- Open weights (unrestricted); open weights
- 03
- Matching evidence
- Language modeling/generation
- Domain
- Multimodal · Language · Vision
- Access
- API access; closed weights
- 04
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- API access; closed weights
- 05
- Matching evidence
- Language modeling/generation
- Domain
- Multimodal · Language · Vision
- Access
- API access; closed weights
- 06
- Matching evidence
- Language modeling/generation
- Domain
- Language · Vision
- Access
- API access; closed weights
- 07
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- API access; closed weights
- 08
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- API access; closed weights
- 09
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- API access; closed weights
- 10
- Matching evidence
- Chat · Language modeling/generation
- Domain
- Language
- Access
- API access; closed weights
- 11
- Matching evidence
- Language modeling/generation
- Domain
- Language · Multimodal · Vision
- Access
- API access; closed weights
- 12
- Matching evidence
- Language modeling/generation
- Domain
- Language
- Access
- Open weights (unrestricted); open weights
- 13
- Matching evidence
- Chat · Language modeling/generation
- Domain
- Multimodal · Language · Vision
- Access
- Open weights (restricted use); open weights
- 14
- Matching evidence
- Chat · Language modeling/generation
- Domain
- Multimodal · Language · Vision
- Access
- Open weights (restricted use); open weights
- 15
- Matching evidence
- Chat · Language generation
- Domain
- Multimodal · Vision · Language
- Access
- API access; closed weights
- 16
- Matching evidence
- Language modeling/generation
- Domain
- Multimodal · Language · Vision
- Access
- Open weights (non-commercial); open weights
Decision criteria
Questions the source can help you ask.
These checks narrow an evaluation plan. They do not replace hands-on testing.
How will you protect the brand?
Test tone, claim discipline, required disclosures, and revision behavior against an approved brief and real examples.
What must you verify?
Review every factual claim, citation, offer detail, and legal requirement. The catalog does not measure accuracy, persuasion, price, latency, or reliability.
Evidence boundary
What this guide does not know.
No task-level quality, price, context window, latency, or reliability measurement is present in the Epoch catalog. We therefore publish no ranking or “best” label.
Catalog source: Epoch AI Data on AI Models, retrieved 2026-07-14, CC-BY. Artifact sha256:3c663b17ec989f00ef5f994214b878a914118e2d1fb6077e23329a318209eb86.
Each listed model links to its model-level source above. See the publication source ledger and methodology for the wider evidence policy.